British startup Where You At is testing an app that it hopes will help women to feel safer when they are out clubbing. The app uses Bluetooth beacons technology to help people message their friends and locate them (“down to the cubicle” level) if they feel unsafe, even if they don’t have mobile reception at the time.
Time-stamped data from the app can also be shared with police in cases of assault, and also shared with venues to encourage them in improving their own safety policies. Where You At is working with industry body the Night Time Industry Association (described as “a key stakeholder in the app”), and has commissioned a survey of 1,200 students to support its work.
The results lay bare the problems: 79% of women said they expect to be harassed on a night out, while 95% have felt vulnerable at some point on a night out. The app is currently being tested in nightclubs in the UK, ahead of a full launch as Covid-19 restrictions begin to ease, and more clubs open their doors again.
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Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…