Spotify’s next original podcasts are coming from a partnership with kids entertainment brand CoComelon. ‘CoCoMelon Story Time’ will launch on 24 January, followed by other shows including ‘Gardenkeeper Gus’, ‘100 Cinderellas’ and ‘Deep Blue Sea’, all focusing on stories rather than music.
That said, CoComelon already has a bunch of its music tracks available on Spotify, and the brand currently has nearly 1.4 million monthly listeners on the service. The brand is owned by Moonbug Entertainment, which signed a distribution, publishing and licensing deal with Universal Music Group last August.
This isn’t the only new podcast news from Spotify this week however. In Germany, it is launching another original show, ‘Die Podcast Games‘. It’s a game-show featuring celebrity contestants, including German artists Alli Neumann and Drangsal.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…