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Brazil now has around 18m music streaming subscribers


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Brazil has 64 million monthly active users of audio platforms and around 18 million music streaming subscribers, according to the Brazilian Association of Independent Music (ABMI), as the country’s digital music business continues to go from strength to strength.

In 2020 Brazil – which is the subject of our latest country profile – retained its crown as Latin America’s largest recorded music market, with revenues up 24.5% year-on-year according to the IFPI.

Carlos Mills, president of the ABMI, told Music Ally that Spotify has around 60% of music streaming subscribers in Brazil, followed by Amazon Music. “Amazon’s integration with Twitch seems to give them a good competitive advantage in the live scene, this is something to be seen in the next months,” he said.

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Written by: Stuart Dredge