Bandcamp Fridays has been one of the bright spots of the Covid-19 pandemic for independent musicians and labels, with the D2C platform waiving its revenue share on the first Friday of each month.
“Over the course of 17 days, fans paid artists and labels more than $70 million dollars, helping cover rents, mortgages, groceries, medications, and much more,” explained Bandcamp in its latest update, adding that nearly 800,000 fans have got their wallets out since the initiative began in March 2020.
News that it’s continuing in 2022 brings mixed emotions: it’s good news, clearly, but also a reminder that the pandemic isn’t over, and musicians are still needing support. “It will likely be several months before live performance revenue returns in full. So we’re going to continue doing Bandcamp Fridays in 2022, on February 4th, March 4th, April 1st, and May 6th,” announced Bandcamp.
An extra stat: Bandcamp sales outside Bandcamp Fridays have reached $190m since March, which suggests average monthly sales of around $12.4m when the $190m and $70m figures are combined.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…