We wrote about Adaptr when it launched in January 2021 as an effort from B2B firm Feed Media Group to make music licensing easier for startups. Warner Music Group, BMG and several independent labels were the launch partners for the venture, which offered pre-cleared music to early-stage startups.

Now there’s an update on the catalogue being offered: independent firm Beggars Group has signed a licensing deal with Adaptr, bringing music from its family of labels including 4AD, Matador, Rough Trade, Young and XL Recordings.

The deal follows indie licensing agency Merlin signing on the dotted line with Adaptr in August last year. “Adaptr enables tech innovators to properly license music at the beginning of their product development, not as an afterthought,” said Beggars Group’s director of global strategy Simon Wheeler. “That approach is something we feel has been missing in the marketplace.”

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