YouTube Shorts hits 5tn views as CEO hints at NFT plans


YouTube CEO Susan Wojcicki has published her latest update on the service’s progress and plans. It includes a big milestone for the YouTube Shorts short-video feature.

“We’ve now hit 5 trillion all time views on Shorts,” announced Wojcicki, adding that on YouTube as a whole “the number of channels around the world making more than $10,000 a year is up 40 percent year over year”.

She also offered some stats on YouTube’s features for creators to make money outside advertising. “Last year, YouTube Channel Memberships and paid digital goods were purchased or renewed more than 110 million times,” wrote Wojcicki. “YouTube channels in South Korea last month earned over 50 percent more revenue from Channel Memberships compared to December 2020.”

Finally, YouTube’s CEO hinted at plans to do something around NFTs. “The past year in the world of crypto, nonfungible tokens (NFTs), and even decentralized autonomous organizations (DAOs) has highlighted a previously unimaginable opportunity to grow the connection between creators and their fans,” wrote Wojcicki. “We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs…”

Written by: Stuart Dredge