YouTube and PRS Foundation renew Black creators programs


YouTube has announced the latest 133 people and channels who’ll be taking part in its ‘#YouTubeBlack Voices Creator Class’ program in 2022.

It’s part of the company’s fund created in 2020 to support Black creators on YouTube, with this year’s class drawn from the US and Canada, Brazil, Africa and the UK. Musicians and music-focused channels are among them: Wilson World, Music Chat, CORD and Don’t Trust The Internet for example.

YouTube is also involved in ‘Power Up’, the program run by PRS Foundation in the UK for Black musicians and industry professionals. Launched last year, it is returning for a second cohort, partnered by YouTube, Beggars Group, Spotify and the Black Music Coalition. The program will support 20 musicians and 20 executives with grants, mentoring, networking and training.

The application deadline is 17 February, and you can find more details here.

Written by: Stuart Dredge