Gimme Radio launched in November 2017 with an app to stream a metal radio station, before later expanding with a second app focused on country music. Now the company is attracting interest from the traditional radio industry, with a $3m funding round led by US audio giant iHeartRadio.
It joins previous investors The Orchard, Concord and Metal Blade Records among other music companies.
iHeartMedia isn’t just ponying up cash to help Gimme Radio grow: the investment includes media spend across its properties, which could bring new audiences to its apps. The startup continues to emphasise its status as a community where fans can chat to one another while listening, and also spend money on tips, merch and vinyl subscriptions.
Gimme Radio says that its listeners have spent “an average of about $10 each” tipping artists who host shows on its service.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…