There is trouble afoot (well, more trouble) in the world of music NFTs. Distributor Ditto Music’s Opulous offshoot is being sued by artist Lil Yachty, who claims that the company advertised an NFT collection that would feature his music without permission.

Billboard has the story on the lawsuit. “Defendants knew that they did not have authorization to utilize plaintiff’s name, trademark or image… yet did so anyways because [it] was beneficial to Defendants’ commercial enterprise, in blatant and conscious disregard for plaintiff’s exclusive legal rights,” claims Lil Yachty’s suit.

It goes on to claim that there were two meetings between Opulous and his team to discuss a potential partnership, but that no deal was reached. It’s a curious situation. We reported on Opulous’s launch announcement at the start of June 2021 with its partner, crypto firm Binance. The latter published a graphic on its blog – which is still there – announcing that the ‘Lil Yachty NFT Collection’ would launch on its marketplace on 24 June. The artist was also mentioned in Opulous’s press release at the time.

Opulous has yet to comment, but we have reached out to the company, and will update our story with any response online.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *