john legend oursong

If you feel overloaded with your working duties, spare a thought for John Legend. Artist, songwriter, The Voice judge… and that is just the start of his roles: since August 2020 he’s been chief music officer at mindfulness service Headspace, and now he’s taken on another industry job.

Legend is both co-founder and chief impact officer at Our Happy Company, a startup that is launching an NFTs platform called OurSong.

“A social commerce platform where everyone can turn everyday creativity into tradable assets and build super fan communities,” as the blurb describes it, while outlining the company’s wider ambitions of “building infrastructure and services for the creator economy to own the future of self expression and creativity”.

OurSong looks interesting: a mobile app for turning photos, music and other artwork into ‘Vibes’ NFTs, which can then be minted and traded within a community of fellow creators.

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