The BPI has published some figures celebrating the streaming success of nominees for the ‘Rising Star’ gong at the Brit Awards. It says that the 15 nominees from the past five years of the award were streamed more than 13bn times globally in 2021. Note, a lot of the heavy lifting is being done here by 2017 nominee Dua Lipa, who accounted for around 7bn of those 2021 streams for the collective. 2019 nominee Lewis Capaldi was responsible for another 2.3bn.
This is a pre-Brits announcement, but of course it’s also a latest salvo in the debates around streaming’s impact on artists in the UK. Amid the recent streaming inquiry and the Broken Record campaign, part of the BPI’s argument has been quantifying the streaming success of emerging artists.
In other news, Mulika Sannie has been appointed as deputy chair of UK music charity The Brit Trust. The former Kobalt exec (and Music Ally TV Show guest!) is currently legal counsel, music, EMEA at Google, and also founded the UK Black Music Lawyers Network.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…