Yuga Labs is the startup behind popular (and lucrative) NFTs brand Bored Ape Yacht Club. It’s also worth up to $5bn in the eyes of investors according to the Financial Times, which reported on a potential funding round from crypto-championing VC firm Andreessen Horowitz. Yuga has already extended into our world through two music deals to launch music NFTs around avatar groups: Kingship with UMG’s 10.22PM label, and Ape-In Productions with producer Timbaland.
What else is happening in and around music NFTs today? Well, superfan-shoutouts startup Cameo is launching Cameo Pass, a collection of NFTs that promises buyers “exclusive access to celebrity Q&As, meet and greets, launch parties at our Cameo House in Beverly Hills, and more”. TechCrunch noted that the names of specific celebrities taking part have not yet been announced.
Meanwhile, HitPiece, the startup that enraged artists earlier this week by seemingly creating NFTs based on their releases without permission, has replaced its website with a message: “We Started The Conversation And We’re Listening.” It’s going to be a long road to persuading artists to listen back, we sense.
Finally, if you had 3 February in the ‘When Will Paris Hilton Launch A Collection Of NFTs With A Virtual Influencer In Tow?’ sweepstakes, congratulations: you win!
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…