There’s another deep-pocketed player in the music catalogue acquisitions game. Iconoclast was founded by Olivier Chastan, formerly the CEO of Irving Azoff’s Iconic Artists Group. It has acquired the publishing, recordings interests and name, image and likeness rights of Robbie Robertson, from The Band as its first deal.
Chastan told MBW that Iconoclast will be focused on “managing the overall brand and legacy of an artist, not just their music rights” with a “strong focus on technology”.
That should come as no surprise: in his previous role at Iconic Artists Group, Chastan talked up plans to apply technologies including “VR, AR, 3D, CGI, natural language processing” to a deal with the Beach Boys. According to Variety, his new firm paid around $25m for Robbie Robertson’s catalogue and rights, with Robertson joining Iconoclast’s board as part of the deal.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…