The backlash to the launch of music NFTs startup HitPiece last week saw the company take its site offline and promise to listen to artists’ concerns. Its troubles may only just be beginning though.

US industry body the RIAA has sent a ‘demand letter’ to HitPiece’s attorney telling it to “stop infringing music creator Intellectual Property (IP) rights, provide a complete listing of site activities and revenues to date, and account for all NFTs and artwork auctioned off”.

In a statement, the body’s chief legal officer Ken Doroshow did not pull any punches. “HitPiece appears to be little more than a scam operation designed to trade on fans’ love of music and desire to connect more closely with artists, using buzzwords and jargon to gloss over their complete failure to obtain necessary rights,” said Doroshow.

“Fans were led to believe they were purchasing an NFT genuinely associated with an artist and their work when that was not at all the case.”

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