Google has been putting its money behind a series of diversity initiatives involving music in recent years: #YouTubeBlack Voices; YouTube Music’s Recharge Fund; the MMF’s accelerator program and others.
Its latest partnership is with Motown Records, with the label launching its ‘Creator Program Supported by Google’ to “find and fund the next outstanding woman content creator, videographer, or creative producer/director”.
Motown is looking for women aged 18 and up based in the US, and will choose one to work with its roster of artists between March and July this year. They will also get $10k for their participation in the five-month program.
“I’m looking forward to all of the diverse content from the selectees and partnering with a dynamic woman to create culturally driven innovations that connect globally,” said chairwoman and CEO Ethiopia Habtemariam.
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