Before anyone pours scorn on us: yes, Music Ally is well aware that blockchain is a technology, not a verb applied to album releases. However, we’ve seen so many ‘artist X puts album Y on the blockchain’ announcements, we may start using it as shorthand.
To wit: Snoop Dogg is blockchaining his new album ‘B.O.D.R. (Bacc on Death Row)’ through a partnership with blockchain gaming firm Gala Games. Fans (by which we mean ‘rich crypto people’) will be able to buy ‘Snoop Stash Boxes’ for $5k apiece, with each box containing one of the album’s 17 tracks.
“Owners of all 17 songs will receive MASSIVE real-life and digital rewards, including an exclusive concert + pre-party with Snoop,” announced Gala, although if this is a loot-box dynamic, you’d have to buy a lot of the boxes to collect all 17. Like we said: rich crypto people.
In related news, Snoop Dogg isn’t just back on Death Row: he owns the label. Snoop acquired the brand from MNRK Music Group, and said he sees “immense untapped future value” in the company.