There’s another busy day of news to report on around music and NFTs.
Start with WishWorld, a new NFT marketplace being launched in India through a partnership between two companies: One Mercuri and Aqilliz. It’s going to focus on NFTs based on music and entertainment, starting on 14 February with a drop from artist Ilaiyaraaja.
Meanwhile, Avenged Sevenfold frontman M. Shadows has been talking to Forbes about his band’s plans for its NFT-based ‘Deathbats Club’ community. “I hope that things go on-chain, I hope that things are accountable, I hope that we can share with the Deathbats Club and fractionalize royalties to them. I hope that we don’t have to put records out every four years and we can just put stuff out when we want, and we’ll be paid for it in a way that’s fair…”
Elsewhere, artist RAC has launched his racOS community as a partnership with startup HiFi Labs, as a place for fans who’ve bought his $RAC tokens to gather, and redeem rewards.
Also interesting: Secret Chord Laboratories has been crunching the numbers on artist Vérité’s NFT music-royalties drop with Royal, which launched yesterday. Its dopr system has predicted 2.5m on-demand streams for the track involved over the next five years, with the sobering thought that even buyers of the most expensive tier of NFTs could be waiting for 80 years to make the cost back from royalties. That said, the company also noted that for many fans buying these tokens, it’s about fandom rather than a return on investment.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…