YouTube’s chief product officer Neal Mohan has been blogging about what new features the company has planned for the rest of 2022.
For example, YouTube Shorts. “Building on a feature we introduced last year that lets you remix audio from videos across YouTube, we’ll introduce new capabilities that empower creators to express themselves even more – new video effects, editing tools, and more,” wrote Mohan.
YouTube is also going to test ways for people to make money from their Shorts: “like exploring new ways for Shorts creators to build branded content through BrandConnect, integrating fan-funded features like Super Chat into Shorts, and bringing the ability to shop directly from a Short”.
Meanwhile, on the livestreaming side, YouTube is building a collaborative feature for creators to go live together, and is also testing a Twitch-style ‘gifted memberships’ feature for people to buy channel memberships for other viewers.
Mohan also hinted at YouTube’s (previously-trailed) plans for NFTs. “Giving a verifiable way for fans to own unique videos, photos, art, and even experiences from their favorite creators could be a compelling prospect for creators and their audiences,” he wrote.
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