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It’s a year since Spotify launched in South Korea, and it’s celebrating by publishing some stats on its K-Pop listening globally. The company says that it is now averaging 7.97bn monthly K-Pop streams worldwide, up 27% year-on-year. That’s been boosted by traffic to the K-Pop Hub on its service, which is up by 19.5%.

Spotify added that the most-streamed playlists on that hub are ‘K-Pop Daebak’, ‘TrenChill K-R&B’, ‘WOR K OUT’, ‘Women of K-Pop’ and ‘Dalkom Café’.

The streaming service is keen to pitch itself as an important platform for South Korean artists to reach fans worldwide – a status historically hogged by YouTube. Spotify says that the US, India, Brazil, Indonesia and Mexico are the top five countries by ‘listeners who newly discovered Korean artists’, adding that registrations for its Spotify for Artists tools by Korean artists are up 42.4%.

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