There’s a lot of fast following (well, sometimes quite slow following too) in the music streaming world, so it’s been good to see Apple Music resisting the urge to simply copy Spotify’s end-of-year ‘Wrapped’ promotion to show its subscribers what they’ve been listening to.
Apple has gone down another path with its ‘Apple Music Replay’ feature, which launches much earlier in the year and then evolves over the months in response to their listening.
Anyway, this year’s ‘Apple Music Replay’ has gone live, offering people lists of their 100 most played songs, most listened-to artists and their top 10 albums, all nestling within the ‘Listen Now’ tab of Apple Music’s app. There’s also a web version of the feature.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…