If any music awards ceremonies introduce a ‘Most Ill-Advised Fight Picked By A Middle-Aged Music Man With a Younger Music Woman’ category this year, Kanye West’s recent one-sided spat with Billie Eilish will be the hot favourite alongside AlbarnSwiftGate.
West will be hoping for more conventional honours for his upcoming ‘Donda 2’ album, but he has decided to release it in an unconventional way.
“Donda 2 will only be available on my own platform, the Stem Player. Not on Apple Amazon Spotify or YouTube,” announced West in an Instagram post. “Today artists get just 12% of the money the industry makes. It’s time to free music from this oppressive system. It’s time to take control and build our own.” It’s time to… release your new album on a device that costs fans £200? That’s bold.
The Donda Stem Player, whose launch we reported on last August, is undeniably interesting: a gadget that splits songs into stems and then lets listeners play manipulate them to customise the music.
It’s West’s right to release his album how and where he likes, of course. But one wonders why, when he’s able to sell the Stem Player directly to his fans, he isn’t also looking to sell the new album to the ones who can’t afford that device.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…