Fitness tech and gaming are two of the exciting new partnership opportunities for music companies and artists, so imagine the excitement when they cross over. We’ve already seen that with VR fitness apps like FitXR and Supernatural, which play like games. Now Peloton is getting involved too with the launch of a game called Lanebreak.
It’s a music-rhythm game played on the company’s exercise bikes, with players racing along tracks displayed on its screen, influencing the action through their pedalling speed as well as twisting the ‘resistance’ knob to switch lanes.
Everything happens in time to licensed music, with Warner Music Group the launch partner for Lanebreak. Levels themed around David Guetta and David Bowie are among the first to debut.
“We are still early in our journey. Over the coming months, members can expect to see new mechanics and challenges introduced to Lanebreak,” said Peloton. “We’re also actively exploring new platforms and formats.”
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Tools :: Wyng
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