peloton Pete tong

It’s all going Pete Tong for Peloton, although thankfully we don’t mean people falling off their bikes or treadmills. No, the fitness-tech firm has made the veteran DJ the latest subject for some Artist Series workouts, including a 30-minute mix of classical reworkings of famous dance-music tracks.

Meanwhile, the company’s new CEO Barry McCarthy has been talking about some of his ambitions for Peloton, including potentially opening it up to third-party apps.

“Today, it’s a closed platform – but it could be an open platform and part of the creator economy,” he told the New York Times. “What other apps would you put on it? Could it be running an app store?” McCarthy also suggested that Peloton could shake up its business model by charging a lot less upfront for its fitness devices, and covering those costs with a more expensive monthly subscription (“maybe $70 or $80”) instead.

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