There will soon be a new player in the South Korean music-streaming market: video service Watcha. It has announced plans to add music this year as part of a ‘Watcha 2.0’ relaunch that also includes webtoons, according to the Korea Herald.

“Our platform will recommend music based on the movies that the users enjoyed. It can be songs from original soundtrack albums or songs with a similar mood as the movie that they watched,” said chief operating officer Won Ji-hyun. “Also, webtoons can be recommended along with songs just like wine pairing recommendation.”

You can’t fault the company for ambition either: with plans to expand beyond its current markets of South Korea and Japan, the COO added that “we are aiming to reach 100 million global subscribers by 2030”.

Watcha will face lots of competition when it adds music however: established South Korean streaming services include Melon, Genie Music and Flo, not to mention Spotify, which launched there a year ago, and YouTube Music, which was recently singled out as the fastest growing DSP in South Korea.

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