British startups Lickd and ClickNClear license music to different customer groups – online video creators and the performance sports industry respectively – but share one facet of their origin stories: both CEOs held posts at licensing company CueSongs in the past. This week, both have also announced their latest deals.
Lickd’s is with production music company Audio Network: interesting because it will bring the latter’s 100k-strong catalogue of tracks into the same licensing hub as the commercial music that Lickd offers from its label partners. “We now provide the most complete music service to creators anywhere,” as CEO Paul Sampson put it.
Meanwhile, ClickNClear has signed a licensing deal with Warner Music Group, swelling the startup’s catalogue to 500k tracks. That’s not the only good news for ClickNClear this month either. It is pointing to a new copyright infringement lawsuit involving music used by Team USA at the Beijing Winter Olympic Games as proof of the need for its service. “As we continue to do more deals with performance sports and use our technology to support their compliance in music licensing, the revenue stream to our music rightsholders will continue to increase,” said CEO Chantal Epp.
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