Spotify job ad hints at streaming service’s web3 ambitions


Web3 is an umbrella term that can mean different things depending on who you talk to. Broadly speaking, it’s the next generation of internet services, often involving decentralised structures and blockchain technology. However, we’ve also seen people haul the metaverse into that definition too, making it a fuzzier ‘what’s next’ catch-all term for digital services.

All of which is a lead-in to the news that Spotify is hiring with web3 in mind. Its job ad for a senior backend engineer – spotted by news site The Block – focuses on its Freemium R&D team. “The team, within the Edison/DICE product area, is responsible for driving growth through new technologies, like Web3,” explains the ad. “You will work facilitate collaboration with product, insights, and design to uncover the next growth opportunity leveraging new technologies, like Web3.”

This isn’t really a surprise: every digital service in 2022 is thinking about what web3 means for it. Spotify’s history of thinking about it includes acquiring blockchain startup Mediachain Labs in 2017; joining Facebook’s ill-fated Libra cryptocurrency initiative in 2019; and advertising a job covering payments strategy and innovation in late 2020 that specifically mentioned blockchains and cryptocurrencies.

Written by: Stuart Dredge