We’ve written a lot about on-demand music streaming services in India, from Gaana, JioSaavn and Wynk Music to the Indian ambitions of Spotify, YouTube Music and other global players. Radio in India… not so much.
But it’s interesting to see what Indian radio brand Mirchi is up to internationally. It’s part of the same corporate family – Times of India – as Gaana, running radio stations across the country. Now it is launching its radio-streaming app in the US, UAE, Qatar and Bahrain, in an attempt to reach listeners in some key territories for the Indian diaspora.
The Economic Times reported that the app will stream 12 live FM stations from 11 Indian cities to iOS and Android users, including time-shifting so that (for example) “a listener in New York will be able to listen to Mirchi Mumbai’s breakfast show at NY breakfast time. Ditto for listeners in the Middle East”.