Nothing says you’re hopeful that Covid-19’s impact on live music is waning better than an infographic titled ‘Concerts roaring back at record levels’. Said infographic is part of Live Nation’s announcement of its Q4 and full-year financial results for 2021, in which the live giant trumpeted “all divisions back on growth trajectory”.
That’s based on Q4 2021 revenues of just over $2.7bn, with the usual year-on-year comparisons not that useful given that the equivalent figure in Q4 2020 was just $237.3m. For 2021 as a whole, Live Nation’s revenues were $6.27bn, up from $1.86bn the previous year.
“The year started in the midst of the pandemic, but by summer fans were returning to shows, and by the end of the year, we had a record pipeline of concerts, ticket sales and advertising commitments for 2022,” wrote president and CEO Michael Rapino.
With year-on-year comparisons not that instructive, Live Nation is instead comparing 2021 to 2019, the last full year before Covid-19 struck. For example, it cited the 15 million fans who attended its outdoor events in the last five months of 2021: “nearly 25% higher than during the same period in 2019”.
“We are seeing every leading indicator for 2022 up relative to 2019, reinforcing our confidence that we will have a record year in 2022 that sets us up for growth over the next several years,” added Rapino. “Through mid-February we have sold 45 million tickets for shows this year, up 45% from this point in 2019.”