Earlier this month, we reported on data from research firm Kantar suggesting that Amazon Music subscriptions were surging in the UK. Now another company, Insider Intelligence, has published estimates on the service’s US growth. It’s a similarly positive story. “By the end of 2022, Amazon Music will have 52.6 million users in the US, up 5.3% over last year,” it claimed.
That would be enough to overtake Pandora as the second biggest music streaming service in the US, with the research firm predicting that the latter DSP will see its American listeners decline by 6.7% to 49.1 million this year.
Amazon Music has some way to go to catch up to the top dog in the US market however: Insider Intelligence expects Spotify to end 2022 with 89.2 million listeners there, up 7% year-on-year – albeit with a warning that this is its first year of single-digit growth in the US since the company started tracking in 2013.
There’s a wider trend here: “Overall listenership for digital audio services in the US will essentially be flat,” claimed Insider Intelligence. “In 2022, there will be 221.9 million digital audio listeners, up 1.3% over last year.”