While Spotify awaits its death by blockchain, it’s cracking on with the task of exploring new audio formats beyond music. The latest being the portmanteau-tastic (or should that be portmantastic?) ‘bookcast’, which sits somewhere between an audiobook and a podcast.
The first is called ‘Run, Rose, Run’ and is a collaboration between Dolly Parton and author James Patterson. It’s based on the pair’s co-authored book – a novel about an aspiring country star who goes to Nashville to seek fame and fortune – and will be put out as weekly episodes, with a soundtrack written and performed by Parton herself.
This is very much a cross-media affair: the bookcast launches exclusively on Spotify, there’s a tie-in music album, and the novel itself will also be released – all within the space of the next couple of weeks. An interesting example of how musicians can still be part of Spotify’s expansion into audiobooks, although we’ll wait to see just how many bookcasts the company produces, and whether it’s a format that will be opened up to third-party publishers and artists rather than just Spotify original productions.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…