We’ve written regularly about the startups building businesses around licensing music to YouTubers and other online video creators. Lickd and Uppbeat are two examples of startups in this space, while Epidemic Sound owes much of its growth to its YouTube business.
But it’s also true that traditional production libraries and sync-licensing agencies are eyeing the market for helping creators license music that won’t get them copyright strikes or takedowns.
The latest example is Marmoset, one of the boutique music agencies, whose clients include the likes of Netflix, EA and Apple. Its new thing is ‘Track Club’, a catalogue of music for creators to license, with a three-tier subscription plan that starts at $18 a month or $144 a year for individuals.
The twist: it’s not just a static catalogue. A feature called ‘MixClub’ will let creators fiddle with every track’s stems to mute or solo instruments, tweak the volume levels, and then download their customised mix to use.