Universal Music Group is continuing its expansion in China with the launch of Capitol Records China as a frontline label there. UMG says it will be signing Chinese artists, alongside the launch of a new standalone division focusing on China.
As in past expansions there, UMG has an eye on developing musicians in China who it can break globally.
“Now more than ever, we have an opportunity to build global careers for our homegrown musicians,” is how the new imprint’s GM Tom Tang put it. “I believe that China is at the forefront of breaking the international stars of tomorrow,” added Yvonne Yuen, who will be leading the new Universal Music Greater China division.
As for those past expansions, in August 2021 UMG launched Republic Records China as a frontline label, while relaunching EMI China, PolyGram Records China and Universal Music China alongside it.
As elsewhere in the world, the strategy appears to be one of keen internal competition between UMG’s own labels to sign and develop talent.