The music NFTs market continues to be a frenetic blur of startup launches and token drops. Here’s a roundup of the latest news.
Dolly Parton is working ‘mine’ to five (sorry) and jumping on board the blockchain through a partnership with startup Eluvio and Fox Entertainment subsidiary Blockchain Creative Labs. Her Dollyverse site will host NFTs from her new album ‘Run, Rose, Run’, as well as a livestream of her SXSW performance on 18 March.
Elsewhere, music NFTs marketplace Pianity has raised a $6.5m round of seed funding, having already sold $1.9m worth of NFTs for musicians. UK star Big Narstie is the latest to sign up for it.
Danish artist Lukas Graham is also doing NFTs – in his case, a partnership with startup Fanaply where fans have to earn his NFT rather than buy it. How? By streaming his music on Spotify.
Finally, 3lau’s startup Royal worked with Nas and Vérité on recent NFT drops. Its latest artist partner is independent hip-hop artist Ollie. It’s the first full EP to be launched through Royal, and as with the other drops, buyers will get a share of his streaming royalties.
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