liteboxer vr

Liteboxer launched in 2020 as a boxing-focused fitness startup with its own hardware. Now it’s getting into virtual reality. Its new Liteboxer VR app has been released for Meta Quest headsets in the US, Canada, Mexico and the UK, enabling people to punch along to its workouts without needing to buy its $1,495 wall-mounted device.

The app will cost $18.99 a month, although people who do already own Liteboxer hardware will be able to use it for free. A licensing deal with Universal Music Group will put the label’s tracks at the heart of the more than 500 workouts accessible through the app, which include trainer-led classes and ‘punch tracks’.

The news shows how the VR fitness space – which music is a key part of – is steadily heating up. Competition for Liteboxer VR includes Supernatural, which Meta acquired late last year, and FitXR, which has been signing its own licensing deals with the likes of WMG, Sony Music and independent labels.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *