Music discovery startups tend to go one of two ways: humans or algorithms. Which is to say, gathering human curators of playlists into one place, or building recommendation algorithms to surface new music for their users.

Keakie, based out of the UK, is hoping to combine the two: “using the combination of human curation and advanced discovery-based algorithms” as – and there is some fun shade coming up – “the very antithesis to a certain wrapped playlist”.

Essentially, Keakie is a streaming service for mixes, podcasts and radio shows, with a group of 22 curators including musicians, radio DJs and label owners choosing music from across the world.

The company is also matching artists with brands with the aim of generating ad revenues for the former, but also potential tour sponsorships and sync deals. Keakie has raised two £4.8m funding rounds so far, and is seeking another £3m.

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