We’re enjoying the thinking behind Indian startup Beatoven‘s name, with its nod to Beethoven while capturing the way its service is literally (well, metaphorically) a ‘beat oven’ for its customers.

What it’s cooking for those customers is AI-generated production music: they can upload a video or podcast to the platform and mark their edits, as well as choosing from 16 moods and five genres for those sections. The system then composes an AI soundtrack for that content.

Beatoven is also using its own digital currency, ‘BeatCoins’, which are used to pay for the music – one BeatCoin equals one second of music. Production music has long been one of the key sectors targeted by AI music startups, from early firms Jukedeck and Amper Music to current outfits like Infinite Album (focusing on game streamers) and Loudly.

News site TechGraph reported that Beatoven has raised $1m of funding to continue developing its service.

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