Dutch secondary-ticketing company TicketSwap is expanding, with a swathe of new deals with festivals, venues and promoters in Europe and Latin America.

The ten-year-old company raised its first funding round last year – $10m – and is using those funds to open offices in London, Paris, Milan, Barcelona, Berlin, Stockholm and São Paulo.

The company says that it has more than 6.5 million users in 36 countries, with the former figure an increase from the four million it had in 2019.

There has been a lot of debate and controversy around secondary ticketing in recent years, with anti-touting campaigners pushing for sites like Viagogo to be regulated more tightly.

TicketSwap has tried to position itself as an ethical alternative: capping resale prices and aiming to work with venues and event organisers rather than enrage them.

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Music Ally's Head of Insight

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