Roblox is preparing for its next virtual concert: the 24Goldn El Dorado Concert Experience. It will see artist 24kGoldn playing his new single ‘In My Head’ as well as other tracks from his 2021 debut album ‘El Dorado’, and it sounds like Roblox’s creative ambitions for these events continue to step up.

In this case, it’s promising “a full storyline pitting 24kGoldn against an evil version of himself” set in the fictional city of San Dorado. “During the concert, 24kGoldn will take fans through the overgrown city, perform at reimagined iconic locations, and give each song a unique, creative backdrop”.

There are also pre-concert quests for fans to complete in a variety of popular Roblox games including Ultimate Driving, Twilight Daycare, All Star Tower Defense and Build to Survive, ahead of the concert on Friday (25 March). Roblox and label Sony Music worked with games publisher Gamefam on the event.

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