If you’re in the mood for an earworm this fine Monday, you could do worse than 90s dance classic ‘U Sure Do’ by Strike. Or, if you’re from the Big Beat generation, how about the Freestylers’ ‘B-Boy Stance’? These are among the tracks joining the NFTs rush in 2022, courtesy of a new venture called Fresha launched by labels Fresh and Freskanova.
Its ‘90s Now’ NFTs are based on a selection of the labels’ hits from that era: 10 singles and two albums. Buyers won’t just get a hit of nostalgia though: they’ll be sold as royalty-share NFTs: “a 10-year royalty share of the proceeds generated from the source song or album, earned at an annual rate of 15% net prorated all label income and label share, excluding publishing”.
CEO Dave Morgan described it as “a chance to give back to the creators while building an exciting new future for music and art, both on the creative and commercial side”.