Spotify is planning to rebrand its live-audio Spotify Greenroom service, and move it into the company’s main app. That’s according to Bloomberg, citing ‘people familiar with the company’s plans’ as well as evidence found in a beta version of Spotify’s iOS app.
“The company will rebrand its live social audio app, Greenroom, as Spotify Live. That app will used as a place where content creators can organization [sic] conversations, which subscribers can hear on the main Spotify app,” claimed the report, adding that the changes are expected in Q2 this year.
Greenroom started life as an app called Locker Room, launched by startup Betty Labs as a Clubhouse-like service focused on sports. Spotify acquired the startup for €57m in March 2021, then relaunched the app as Spotify Greenroom that June.
Bloomberg suggested that the app “has struggled to take off” as a standalone entity. However, that may have given Spotify some useful time away from the spotlight to better understand the dynamics of live audio, in preparation for making it a prominent part of its main app. We’ll know come Q2, seemingly.