Labels have long licensed their music to games companies in sync deals, but now Warner Music Group is exploring a way to scale that up for more games developers.
It is licensing some of its catalogue to a startup called Styngr, which offers developers a pre-cleared library of music and clips to use in their games – for example GTA-style customised radio stations, or “music-based character enhancements”.
This isn’t just a licensing deal however: WMG is listed as an investor in Styngr on the company’s website, alongside backers including Raine, Courtside VC and Powerhouse Capital. The company says it has already built a library of ‘millions’ of tracks and beats for developers to use.
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Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…