Brazilian star Anitta’s star has been rising steadily in recent years, but she hit an important milestone last week by reaching the top of Spotify’s global Top 50 chart with her latest single ‘Envolver’. Label WMG trumpeted the achievement, with Anitta the first Brazilian artist to reach the top of that chart, and also the first solo Latin woman artist to do so. At the time of the announcement on Friday, ‘Envolver’ was doing 3.6m daily streams on Spotify, but that has since increased: at the time of writing it still leads the rankings, but now with 5.2m daily streams.
WMG also hailed TikTok’s role in the track’s success, with almost 1m videos created on that app using ‘Envolver’, and more than 1.2bn views of videos using the #envolver hashtag. Instagram Reels has also played a part, with 257k video creations on that platform.
Anitta’s hit was cited by WMG’s Simon Robson at last week’s launch of the IFPI’s latest Global Music Report as a sign of wider trends. “I believe the trend of hits coming from across the globe will accelerate as more people in emerging markets sign up to streaming services, and as we get better at introducing this global talent to the rest of the world,” said Robson.
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