We recently wrote about how producer Giles Martin is remixing the Beatles’ back catalogue into spatial audio for Apple Music, which is very much the high end of this part of the market. But what about smaller artists and labels who want to respond to the demand for spatial audio from streaming services like Apple Music and Amazon Music, but can’t afford to get a super-producer in to rework their back catalogues?
Audio firm Immersion Networks is putting itself forward as a potential solution. It has announced a partnership with independent label Secretly Group to release some of its albums and tracks in the Dolby Atmos format, with the promise that it can create “nuanced Atmos mixes at catalogue-level scale” while sticking to the kind of budget that an independent label is operating with.
“Our partnership with Secretly Group is the first of many to come, all with the goal of giving artists new ways to and more-efficient paths to access the growing Dolby Atmos ecosystem,” said COO (and digital music veteran) Jim Rondinelli.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…