FUEL founders

Berlin startup Fuel has certainly got its pitch well-tuned for investors’ antennae in 2022: it is launching what it describes as ‘Shopify for NFTs’ for creators, musicians included.

What does that mean? It’s an attempt to help people set up their own branded online stores to sell NFTs without any coding knowledge required.

“Currently, the barrier of entry for creators is very high. The market has outgrown the basic sales functionality of aggregation platforms like OpenSea, and creators need more tools to succeed in the next phase,” said co-founder Csongor Barabasi.

Fuel has just raised a €1.5m ($1.7m) pre-seed funding round to build its platform, and has signed up German duo Mat.Joe as one of its first artist clients.

It’s certainly an interesting idea, although as ever with startups billing themselves as ‘X for Y’, the biggest challenge is the prospect of the ‘X’ (Shopify in this case) doing the ‘Y’ itself (NFTs) with a much bigger base of existing customers.

And yes, Shopify is already running a beta test of adding NFTs to its platform

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