Pophouse Entertainment is the Swedish company that is behind the ABBA Voyage concerts; is investing in music startups; and has former UMG exec Per Sundin as its CEO and ABBA co-founder Björn Ulvaeus on its board.
It is also the latest player in catalogue acquisitions, having snapped up the rights to the master recordings and publishing of electronic-music trio Swedish House Mafia this week. The deal was for an undisclosed amount, and includes the masters and publishing for Axwell^Ingrosso, the spin-off involving two thirds of the group.
This isn’t just about rights however: it’s a joint venture to “develop and amplify the Swedish House Mafia brand worldwide” which Sundin described as a “first-of-its-kind” deal.
The news comes shortly after Pophouse hired Spotify’s global head of catalogue Johan Lagerlöf as its head of investments, and appointed former Capitol Music Group boss Steve Barnett to its independent advisory committee.
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