TikTok’s latest service for its community of creators is called Library: a stash of content for them to use in their videos.
It’s starting with animated GIFs courtesy of a partnership with Giphy, which is interesting in the light of that company’s recent acquisition by Meta, which has an increasingly keen rivalry with TikTok.
TikTok will be populating its new library with GIFs and ‘Giphy Clips’ (GIFs with sound) for creators to use, including reactions, quotes and “iconic moments” from TV shows and sports events.
Which is all very fun, but the music industry may be interested in a sentence towards the end of the announcement. “We hope to further expand Library to include additional content sources, audio and sounds, text templates, creator content, and more, as we continue to innovate and spark creativity for our community.”
Obviously, TikTok already has a huge, licensed library of music thanks to its deals with rightsholders, so we’re intrigued by what other kinds of audio and sounds it might be looking to add.