YouTube is big in podcasts already thanks to the plethora of shows uploading video recordings of their episodes to its service. However, the company has big plans, some of which have been revealed this week in a leaked slide deck published by the Podnews website.
It suggests that YouTube is planning to launch a new podcasts homepage (akin to what it does for gaming and music); that will make it easier to get podcasts onto its platform, including via the traditional method of RSS feeds; and a new push for Google-sold audio ads to help podcasters make money.
The deck also says YouTube will “update analytics with new metrics for audio-first creators”, and will also integrate its data into industry measurement tools including Podtrac, Nielsen and Chartable – the latter of which was recently acquired by Spotify.
Remember that phrase ‘audio-first creators’ though. Long synonymous with video, YouTube is clearly determined not to be left behind by Spotify, Apple and Amazon as they expand beyond music and try to attract listeners and advertising dollars alike away from radio.