UK communications regulator Ofcom has published its latest ‘Children and Parents: Media Use and Attitudes’ report exploring the habits of 3-17 year-olds. Among the findings: 51% of 7-15 year-olds in the UK are listening to YouTube music videos playing in the background on a daily basis – the same percentage as are listening to music streaming services.
Meanwhile, 83% of children are now using a smart speaker, according to Ofcom’s survey, with 78% of those young people using the device to listen to music.
Another interesting stat: when asked about their interest in different news topics, 53% said they are interested in news about music and musicians – the most popular category ahead of celebrities (45%), and animals and the environment (44%).
There is also plenty of data on children’s usage of YouTube and TikTok. 89% of kids use YouTube, according to Ofcom’s data, while 50% are using TikTok. Ofcom also broke down the TikTok data: it’s used by 74% of 16-17 year-olds; 51% of 8-11 year-olds; and – we’re boggling at this to be frank – 16% of 3-4 year-olds.
There is plenty more to parse in the report.
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Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…