For artists who have bounced between different labels and/or distributors during their careers, managing their back catalogues can be… complicated. Here’s something that might help: a new ‘Catalog Migration and Consolidation‘ service from Positive Subversion. That’s the project and label management consultancy founded as a spin-off from digital agency Motive Unknown in 2020.
The pitch is that labels can use the new service to migrate their catalogue to “a more favourable distribution deal” to increase revenues, while artists can use it to consolidate their catalogues as and when their rights for releases revert back to them.
Positive Subversion will charge a standalone flat fee for the new service, and reckons it can increase the revenue on catalogues by between 5% and 15% through the process. “We found a lot of labels and artists either leaving this extra money on the table, or selling their rights, simply due to the sheer amount of work and headache involved in mapping and migrating a catalogue,” said founder Siofra McComb.