Amazon is the latest company testing out listeners willingness to accept a rise in the cost of their music-streaming subscriptions.
The company has announced that in certain countries, it is raising the cost of its Amazon Music Unlimited plans for Prime members. The US, UK and Canada are so far confirmed for the changes.
In the US, the cost of a Prime member’s Amazon Music Single-Device Plan goes up from $3.99 to $4.99 a month, while the individual plan will go from $7.99 to $8.99, or from $79 to $89 a year for people who pay annually. The changes kick in on 5 May, with Amazon stressing that Prime members “will continue to pay a reduced price” for the individual plan, compared to non-Prime members.
The news follows Spotify’s ongoing experimentation with price rises in various countries, and follows growing calls from rightsholders for music streaming services to follow video equivalents like Netflix in doing more to inch up their pricing.
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